Mi gente means "my people" in Spanish. Those 900 million people are who the editors at Mi Gente are trying to reach. According to publisher, José A. Luna, the aim of the magazine is to be a unifying voice as the Americas move into the future.

Mi Gente claims to be the first English-Spanish magazine for the Americas. Fifty percent of Mi Gente is distributed in the United States. Thirty-five percent is distributed in Latin America and 15 percent stay in Canada where it is based.

Mi Gente is, of course, attempting to reach the rapidly expanding Spanish speaking market in the U. S. Seventy-five percent of the magazines go to Arizona, California, Florida, Illinois, New Mexico, New York and Texas. According to the editors 75 to 80 percent of the U. S. Hispanic population live in these states. The remaining 25 percent go to the rest of the states where there isn't such a high population of Hispanics.

The content of the premiere issue of Mi Gente is as varied as the audience it is trying to reach. There are features on wine, food and travel. The focus of the magazine, however, is economics and politics. The photo essay on Venezuela, for example, is linked to an article on whether or not a Venezuelan ex-beauty queen will run for president. Another main story in this issue is the association of the Latin American economy with the ailing Asian market.

Mi Gente's advertising reflects the international flavor of the magazine. There are liquor ads, but there are also spots for international banks. Tourism and travel are also included.

And it's no surprise that an ad for a translation service can be found within its pages, as well.