How do you reach 9,000,000 subscribers with the first issue? If you're Condé Nast, you create a supplement that goes to the subscribers of your 15 magazines: Vogue, Architectural Digest, Glamour, Mademoiselle, Bride's, Self, GQ, Vanity Fair, Gourmet, Bon Appétit, Condé Nast Traveler, Details, Allure, House & Garden and Sports for Women.

And what type of magazine appeals to readers of all of those magazines? One about money, of course. Condé Nast Currency debuted in April as a complimentary supplement polybagged with subscriber issues.

Currency targets three subscriber segments with three editorial versions for younger, baby boomer and older consumers. The editor is Suze Orman who, besides being a columnist for Self and a regular on QVC, is author of the best-selling book The Nine Steps to Financial Freedom featured regularly on The Oprah Winfrey Show.

Currency is trying to create a win-win situation for readers and advertisers. It features a plethora of money information for readers, including topics that seem taboo and that many people ignore. Articles are arranged under departments like "Taking Stock," "Net Worth/Self Worth," "For Love or Money," and "Money Online."

As an advertising tool, Currency provides specific types of readers for its advertisers. As Executive Vice President Catherine Viscardi Johnston writes in a letter to advertising business partners, "Read it and reap."