1999 Guide

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Business 2.0

New economy · New rules · New leaders
price $4.99
monthly
134 pages
44 ad pages

If you thought the Internet would obliterate magazines and ink-and-print would soon be long gone, think again.

Business 2.0 (formerly The Net) has arrived to connect readers with the future of business and guide them through the Internet.

Editor-in-Chief James Daly writes that "we're at the beginning of an age that will see the relentless act of connecting everything to everything else."

Business 2.0 reports on how this new "networked economy" will "transform businesses, altering the way they reach their customers, advertise their wares, distribute their products, create new businesses, and communicate with one another and their staffs."

The magazine's design reflects the look of the Internet and tries to deliver more information in less time and space. The table of contents page is attached to the cover. There is a "navigation bar" on most right-hand pages that indicates the section a reader is in, as well as those that precede and follow. None of the articles jump; each continues until it's done. Hyperlinks, those highlighted underlined words that you click on to connect you to another site, appear in the magazine. Because they're paper, however, they don't connect you to anything but they're the signal to look in the margin for additional information on that topic.

To make reading even easier, Business 2.0 is divided into three parts: "Infront" (to keep you "in front of the competition"), "Indepth" (features) and "Insight" (analysis, numbers and perspective).


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Copyright © 1999, Oxbridge Communications, Inc. 150 Fifth Avenue, New York, NY 10011