Jo-Ann Etc...



Editorial Concept: Experience the creativity with these fun ideas for holiday decorating.

Mr. MagazineTM Says: Jo-Ann fabric stores are taking a big step in brand marketing. They've taken the fabric, the stores and, now, the medium of print to create a unique awareness. Etc...., "experience the creativity," is the product of this marketing a craft magazine that sells the store, the fabric and itself.

Selected Articles:
  • "Beck on the Block"
  • "Fright Night Fun: Tricks and Treats for Happy Haunting"
  • "Holiday Decorating"

    Published by:
    Butterick Company
    161 6th Avenue
    New York, NY 10013

    Subject category: Crafts, Hobbies, Games, Models
    Frequency of Issue: Quarterly
    Cover Date: 11-1-99
    Publication Date: 9-1-99
    Copy Price: $3.95

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