Substance TV
The magazine is sold as a DVD, defying all logic of what sells a magazine. By taking away the touch and feel of print and replacing it with a publication that has to be viewed instead of read, Substance TV is trying to take the magazine industry to a place it doesnt necessarily need to go. The idea of putting a magazine on DVD is in tune with the current trend of convergence, yes, but to survive as a magazine, there still should be a print accompaniment.