Seed
Its science for the Maxim generation. Shirking the long-held notion of established science magazines, such as Popular Science, Scientific American, and Discover, that knowledge of science is reserved only for an intellectual few, the editor has taken the idea that science is pervading popular culture and has used it to appeal to the often scientifically illiterate masses. Billing itself as science couture, Seed has quickly established a foothold in circulation for both the United States and Canada, where it is based, with its universal and diverse appeal. Where science magazines lack general interest and where fashion magazines lack substance is where Seed picks up, informing, updating, and always searching "beneath the surface."