Rosie
For some, daring to take one of the seven sisters and turn it into a magazine that doesnt come close to fitting the demographic of its readers would seem a daunting task. For others, it proves a great arena for Rosie magazine. After 125 years in business, McCalls was given its walking orders, and McCalls readers were given a new magazine that wasnt even close to the original product. The true test of Rosie magazines survival wont come until later this year, when the McCalls subscribers upon whom Rosie was forced have the choice to renew.