ePregnancy
One of the most vital qualities of magazines is their ability to adapt when faced with new media and technology. When television was first introduced, magazines divided the TV viewing public into smaller niches, not served by the available networks. Then came cable television, leading to further specialization among magazine titles. Although the Internet has posed another challenge to magazine media, publishers have become more accepting of their electronic brethren, creating products that complement rather than compete with new media.
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