ELLEgirl
There have been many teen magazines stemming from "older sisters" that try to market their product, and gain brand loyalty, to a younger generation, and ElleGirl is the newest on the market. It sets itself apart from the other magazines of its type by serving the fashion interests of teenage girls without other service aspects such as make-up and relationships. Additionally, the magazine launched as a Web site before it launched as a physical publication, gathering a loyal audience before the magazine ever saw light of day.