and Baby
A magazine truly akin to the idea of divide and conquer, and baby proves that magazine publishers can not only pinpoint a specialty concept but also pinpoint a specialized audience within that concept. In doing so, the editors of and baby have created a publication targeted not just at parents of adopted children but at gay, lesbian, bisexual, and transgender parents of adoptive children. Cleverly playing on words, the magazine is service journalism in the truest sense, well presented and well edited and appropriately geared to a large, frequently untouched market.