Shop Etc...
When getting in the car and driving to the local mall is too much to handle, Shop Etc. comes to the rescue, helping readers spend money from the comfort of their own home. Shopping magazines like Shop Etc. have jumped in to fill the niche once occupied by the old Sears catalog. Whereas the classic catalogs of the past offered only in-house products, Shop Etc. offers readers a wide array of brands and products. The new shopping magazines give off a gate-keeping feel, it's almost as if someone is doing your window shopping for you. For a nation of shopaholics, Shop Etc. is right on the money. It's like the fight of the titans: Hearst, in one magazine, is trying to take on Conde Nast's three magazines: Lucky, Cargo, and Domino.