Bluff
We might as well call this the "Year of the Poker Player." Bluff , the magazine that details "the thrill of poker," is a sign of the sports' growing popularity. It's the younger generations of poker players, the ones fueling the sport's rise, that Bluff hopes to reel in. Being the gamers that they naturally are, the folks at Bluff are gambling on the hopes that the poker niche has real staying power in the industry. Whether it's Bluff or All In , the new poker magazines need to know when to "hold 'em and when to fold 'em."