All*You

With All*You , the reader has a "real simple, looking good" magazine for women of any age, any race, and any size. It's that reach across the board that makes All*You a unique launch among the thousands of magazines out there. The editors were able to walk "hand in hand" with their readers - barely a step ahead, with the reader in tow, yet not a step behind. There is a mix of stories that range from dieting to decorating, cooking, fashion, parenting and more. When reading All*You , one could learn about the perfect holiday decorations, as well as how to fmd a guy on the Internet - all in the same sitting! Time, Inc. has hit the jackpot with a magazine that's tailored toward women in the red states - women of the Wal-Mart nation. Launched with a genius of a marketing plan, the magazine is only available for sale at Wal-Mart. It was not until this year that the magazine decided to start accepting subscriptions in addition to the Wal-Mart sales. Critics worried about Wal-Mart dictating the content, but in reality, when you pick up a magazine like All*You that is only sold at Wal-Mart, you know that any company or editor who respects what they are doing will not allow that to happen, but rather, as a smart business decision, will adhere to (the) Wal-Mart standards in order to serve the audience that's going to go and pick up that magazine and shop. On top of it all, the cover price of the magazine, $1.47 ushers in a new marketing reality for American magazine publishers that the German magazine publisher Bauer has been using for years: focusing on (the) newsstands as a major source of revenue and charging what the magazine is really worth, both to the newsstand buyer and the subscriber. All*You is the first truly mass magazine launch in years and, when it sold more than 500,000 copies of its fIrst issue at Wal-Mart (more than any other magazine sold at Wal-Mart), it easily deserved to enter the notable launches where it sits with the top five launches, of the year.

*AllYou**


With AllYou , the reader has a "real simple, looking good" magazine for women of any age, any race, and any size. It's that reach across the board that makes AllYou a unique launch among the thousands of magazines out there. The editors were able to walk "hand in hand" with their readers - barely a step ahead, with the reader in tow, yet not a step behind. There is a mix of stories that range from dieting to decorating, cooking, fashion, parenting and more. When reading AllYou , one could learn about the perfect holiday decorations, as well as how to fmd a guy on the Internet - all in the same sitting! Time, Inc. has hit the jackpot with a magazine that's tailored toward women in the red states - women of the Wal-Mart nation. Launched with a genius of a marketing plan, the magazine is only available for sale at Wal-Mart. It was not until this year that the magazine decided to start accepting subscriptions in addition to the Wal-Mart sales. Critics worried about Wal-Mart dictating the content, but in reality, when you pick up a magazine like AllYou that is only sold at Wal-Mart, you know that any company or editor who respects what they are doing will not allow that to happen, but rather, as a smart business decision, will adhere to (the) Wal-Mart standards in order to serve the audience that's going to go and pick up that magazine and shop. On top of it all, the cover price of the magazine, $1.47 ushers in a new marketing reality for American magazine publishers that the German magazine publisher Bauer has been using for years: focusing on (the) newsstands as a major source of revenue and charging what the magazine is really worth, both to the newsstand buyer and the subscriber. All*You is the first truly mass magazine launch in years and, when it sold more than 500,000 copies of its fIrst issue at Wal-Mart (more than any other magazine sold at Wal-Mart), it easily deserved to enter the notable launches where it sits with the top five launches, of the year.