Beckett Elite
Tracy Hackler, associate publisher, Beckett Media:
1. What do you consider the single most important achievement your magazine has accomplished in today's marketplace?
Quickly establishing a niche for high-quality coverage of the world's finest sports and entertainment memorabilia.
2. Looking back at your history, what was the most important hurdle you were able to overcome?
Expanding the venerable Beckett brand beyond cards and collectibles to general high- end sports and entertainment memorabilia.
3. What was the biggest pleasant surprise?
How quickly the title was embraced by both readers and advertisers.
4. What is the biggest challenge you are facing today?
Not surprisingly, newsstand distribution.
5. Imagine you have a magic wand, and you can strike the magazine and make it a human being. Describe that human being.
Sophisticated, knowledgeable, interesting, full of fascinating stories and fun, kind of like Sean Connery.
6. The number of new magazine launches has been on a steady increase. What advice do you offer to someone wanting to start a new magazine?
Know your audience, focus on quality and do your best to ensure that there's actually a need or desire for your product.
7. Finish this sentence: In 2010, your magazine will be...
A foundational title for others who cover related topics like music, Hollywood and political memorabilia.
|
