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Two years after InTouch Weekly, Bauer Publications landed the top spot on my list for a second time-the only company to do so-with Life & Style Weekly. And even with their previous record of success with InTouch Weekly, the skeptics were many and the media reporters continued to say the magazine was trying to copy this or that rather than give Bauer credit for rejuvenating the weekly marketplace.
In 2003, among the giants a little magazine was born, and comfort food was placed on the table in front of us. From the kitchens of Martha Stewart Living came a little magazine that became the immediate imitation of a dozen others in the field. Everyday Food with bright colors, short articles and simple recipes became the household name for easy comfort cooking, and it rose to the top as cream does in a pot of milk-pure cream, wholesome and good, one digest at a time.
And what can I say about Domino, my choice for 2005 except that it is the best domino in the whole pile. I’ve even said that in a year filled with copycats, Domino provided a soft gentle approach to life in a dangerous world. With the recent launch of its Greek edition, Domino is the only magazine I know of that has launched a foreign edition before its first anniversary. A welcome addition to the home category and a good showing in a new world of “Me, too” magazine launches.
As I look back on my choices and see Oprah and its success story: selling “positive addiction at its best;” American Profile reaching almost every corner of these United States where traffic jams happen only on television; The Week as the Rolls Royce of the news weeklies I can’t afford to be without (the magazine that is, not the Rolls); InTouch with its record-breaking million copies; Martha Stewart’s little food magazine Everyday Food that launched in the middle of adversity to become a measuring stick for the epicurean category; Life & Style Weekly that continues to imitate its big sister and continues to thrive; and finally reaching to Domino the house that Beth and Deborah built at Conde Nast. I can’t help but stop and tip my hat (I don’t wear a hat) to those magnificent seven magazines that have been published in a dangerous world indeed. Cheers! I’m looking forward to the next seven.
The Magnificent Seven
2000 – O, the Oprah Magazine and American Profile
2001 – The Week
2002 – InTouch Weekly
2003 – Everyday Food
2004 – Life & Style Weekly
2005 – Domino
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