What's New What's Hot

BKLYN
If any city in the United States really displays the idea of a melting pot, its Brooklyn. By capturing and melding the ambience and attitude of this diverse place, Bklyn magazine is very new and very hot. Bklyn manages to create and capture the spirit that the term melting pot implies with articles on art, food, literature and people. Sponsored by the Brooklyn Museum of Art, the Brooklyn Botanic Garden, the Prospect Park Alliance, the Prospect Park Zoo, the Brooklyn Public Library and the Brooklyn Childrens Museum, Bklyn celebrates the heart of Brooklyn. So the next time youre in Manhattan make sure and cross that bridge.


Corvette Enthusiast
There isnt a much better time to launch a magazine about corvettes than during the 50th anniversary of the car. Corvette Enthusiast magazine takes a nice angle by covering fifty people who shaped the car that has been dubbed Americas Sportscar. Corvette Enthusiast magazine believes that a car that has survived fifty years of production deserves a magazine to serve the needs of its owners. Corvette Enthusiast aims to provide fair and balanced coverage to its readers. If the car has lasted fifty years theres really no reason the magazine wont as well.


dandelion

 Dandelion provides a new twist in womens magazines that makes it noteworthy of an in-depth look. The womens outdoor adventure, travel, sports, and lifestyle magazine attempts to go further than Sports Illustrated Woman ever did. With articles ranging from seven silent retreats to South African lions, Dandelion covers topics for the most adventurous traveler to the woman who prefers a more relaxing experience. Dandelions motto is Fear? Face it. Embrace it, proving that it takes more than a simple dandelion to thrive in the wild.

Dogs for Kids
Just when you thought youd seen it all, Fancy Publications launched Dogs for Kids. This magazine, designed for young dog lovers, is just the first in the for kids series. Fancy Publications will soon launch Cats for kids, Rabbits for Kids, Aquariums for Kids, Critter for Kids, Reptiles for Kids, Birds for Kids, Ferrets for Kids and Horses for Kids. Dogs for Kids is designed to entertain those who do not own a dog, share the passion between those who do and help families make the best decisions concerning dog ownership. Talk about a market nichekid dog lovers?

HDTV etc.
HDTV etc. has the right idea by adding the etc. to their name. What happens when HDTV is out and is replaced by something newer, faster and cooler? Thats where the etc. will be useful. When VHS tapes replaced Beta, and DVD replaced VHS, the market became aware of the constant changes technological advances can create. By doing this, HDTV etc. can keep up with the changes in technology even after HDTV is out. With special features such as Hi-Def recording, HD programming and High-Def listening covered, HDTV users are sure to have their questions answered within the pages of HDTV etc. And after HDTV is out, HDTV etc. can answer new questions and provide advice on even higher-tech television.

Family Doctor
Family Doctor is the only magazine that makes house calls. Dr. James R. Hubbard, founder and publisher of Family Doctor, aims to provide better health information through the pages of his magazine. By providing more information and more detail about health issues to the general public, the pages of Family Doctor make you feel that your doctor is really listening. Family Doctor talks to you, listens to you and supports you much more than the allocated two minutes you get at a clinic.

Figure
Figure, the new shape of fashion, is an attempt to reach the vast majority of American women who are not the prefect size 6. By taking the fantasy out of fashion and putting reality in its place, Figure aims to be more practical and sensible than other existing fashion magazines. Publisher Dorrit Bern claims that Figure is, a fashion magazine that pays tribute to your individual style, speaks to your distinctive dressing demands and celebrates your special beauty. Figure is attempting to succeed in a market where others have tried including the likes of BBW (Big Beautiful Woman), Grace Woman, and the now defunct Mode.

Flying Life
Just when you thought the magazine market couldnt get any more specialized, The Flying Life takes the idea of creating a niche one step further. With a slogan like leisure, liberty and the pursuit of lift, The Flying Life is devoted to flight enthusiasts. Its premier issue covers a wide range of topics from marrying a pilot to a review of the famous movie Airplane. Although the content is good and the concept is valid, The Flying Life could add some lift to its design, which is rather dull.

Fort Lauderdale Yachtsman
  First, find a city known for its leisurely lifestyle. Next, find a city known for its leisurely lifestyle and its expensive boating community. Finally, find an audience that lives in this city and purchases these boats, and create a magazine just for them. If you do all this what you have is Fort Lauderdale Yachtsman. Dubbed as the magazine for the yachting capitol of the world, Fort Lauderdale Yachtsman has the perfect recipe for a successful magazinean affluent audience and niche in the magazine market.

Karma
Karma, a readers exclusive nightlife source, claims to be the countrys only national after hours magazine. Featuring Gwen Stefani on the cover and an article on raves in its premier issue, Karma is ambitious and colorful. Although based on nightlife in the United States, Karmas not afraid to show readers nightlife in Istanbul or Manila. If youre a night owl, you must check out Karma.

My Gay World
My Gay World joins a host of other gay travel magazines but aims to cover more destinations, national and international, than its competition. Reading more like a directory of gay travel locations spanning the globe, My Gay World is a true representation of its name. Manchester, England, Zurich, Switzerland and Vancouver, Canada are just a few of the destinations covered in My Gay Worlds premier issue. If youre gay and you like to travel, My Gay World might be just the magazine for you.


Redneck World

 With a list of thirty-two things rednecks never say, Redneck World has covered it all. Just when you thought the magazine market couldnt get any more laser-targeted, Redneck World has launched a magazine that claims to welcome readers to our world. If only this magazine was launched at the same time as Bubba, the magazine about former President Bill Clinton, that would have been funny. Covering topics such as Hawg Heaven cooking recipes and the Ten Commandments of Southerners, Redneck World is sure to have devoted readers.

SEC Football Saturdays
The individuals behind Southeastern Football Saturdays are taking an aggressive risklaunching a new weekly magazine against all odds. Saturdays deserves high marks for its effort and should be commended for its passion and energy. This is the perfect magazine for southern men who live for Saturdays, southern food, football and southern culture. In the South, college football games are social events and a way of life. Saturdays reflects this mentality. The question however is in regards to Saturdays staying power and longevity. Even ESPN The Magazine didnt launch on a weekly basis but Saturdays deserves recognition for its ambitious goals and objectives.

South
By defining the popular culture, South magazine fills the existing void between Southern Living and Southern Exposure. South focuses on three important topicspeople, places and eventas they relate to popular southern culture. More people orientated than its competition, South is a balanced diet between whats hot and whats hip in the South.

Sports Illustrated on Campus
When Sports Illustrated launched Sports Illustrated For Kids the goal was to train them to be Sports Illustrated readers later in life. What was not in the plan was the launch of ESPN The Magazine, which came in-between Sports Illustrated and Sports Illustrated For Kids. But its never too late to catch up. Sports Illustrated has now launched Sports Illustrated On Campus. This new edition of Sports Illustrated was launched with a brilliantly executed distribution campaign where the new magazine is inserted in college campus newspapers free of charge. Maybe Sports Illustrated On Campus will train college student to be Sports Illustrated readers.

travel girl
For the savvy, sexy, sophisticated female traveler, TravelGirl is the magazine for women wishing to leave the boys behind. With articles covering topics such as the perfect bachelorette party, how to travel when pregnant and low budget travel advice, TravelGirl fills a new niche in the travel magazine market. TravelGirl aims to help women understand the romance, art and business of travel. Time will tell whether TravelGirl is able to survive in the competitive travel magazine market.