Petite

Dan Stanton
3207 W. 5th Ave.
Spokane, WA 99224
Petite, I must say, is one of those magazines that would fit perfectly in the "Whats Not" column if we had one. This magazine, although a noble attempt, has fallen hard with its first issue, with nothing more to offer than bad photography (both in quality and overall aesthetic appeal), bad writing, and so many copy-editing errors that counting would be impossible. This is really too bad, because the idea is creative and original: a fashion magazine for petite women. Unfortunately, very few designers have created clothing for this market, leaving very, very little to work with. The models in the magazine were not hired as professionals either, and there was not photo shoot arranged specifically for the magazine; the models submitted their photographs from previous photo shoots. The one thing that this magazine lacks (other than a good editor, good designer, good editorial staff. . .you pick) is the fantasy appeal. Numerous people have thought of the fashion magazine for "real women" that advertises clothes and products one could find in their local department store, but who wants that? There is no legitimate reason to buy a magazine that shows nothing more than a trip to the local mall would. The only fantasy this magazine brings is the fantasy that the end of the magazine is near and that the photographs are really just some odd, distorted dream that comes after eating too much Mexican food for dinner.