Just Labs

Village Press, Inc.
2779 Aero Park Dr.
Traverse City, MI 49686
First came the book, then came the magazine. As if dog lovers cannot find enough ways to show their appreciation for their animals, now they have one morebut only for Labrador Retrievers. Amazingly enough, this is the first magazine dedicated to only one of the most popular breeds of dogs. Pugs have had their own magazine, so why can't Labs? With the same noteworthy photography as the book, Just Labs magazine has been able to capture and sell what it is about Labs that people love most. The editorial content is fairly predictablecopious amounts of embellished adjectives proclaiming "admiration for such majestic creatures," but it is the presentation of such content that seems to work so well for this publication. Of course, it certainly helps title recognition that the magazine's cover photograph is the same as that of the book.