Brand Jordan

Brand Jordan
250 W. 55th St.
New York, NY 10019
We all know by now that brands sell. We also know that famous people sell, too. There is no telling what will happen when a famous person meets a quality brand name. In this magazines case, the end result is Brand Jordan Magazine. Yes, Michael Jordan, the superstar basketball athlete/ spokesperson/ team owner and now magazine publisher is the deep pocketed and name brand man behind the machine that is Brand Jordan Magazine. Designed for athletes in the sport of life Brand Jordan defines much of what our culture revolves aroundsports and anything associated with sports. Brand Jordan showcases the glamorous side of sports but also embraces the hard work and dedication it takes to reach those glamorous moments. Much of the content is Advetorial touting all the latest shoes, apparel and accessories from Michael Jordan. Money was apparently not an obstacle when came to the printing of the magazine. Two spreads feature transparency sheet overlays with different clothes to go on the same models. With a $3.50 cover price the magazine can also be yours free of charge with the purchase of any Jordan Brand merchandise at your favorite sports store.