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Runner-up
Everyday with Rachael Ray
Cover Price: $3.99
www.rachaelraymag.com
And you thought no one would dare start a magazine named after a celebrity, following what happened to you-know-who. But from the television screen to the living room, the celebrity of Rachael Ray transforms into a marvelous ink-on-paper magazine that shares the very same friendly feeling with its audience through everyday connections (so much that it forced Reader's Digest Association to go to a second printing of the first issue). Everyday with Rachael Ray has the potential of being a successful magazine launch, through its innovation and down-to-earth motivation for people to do more in less time everyday.
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