Ty Pennington At Home

Questions with Woman's Day Editor-in-Chief of Special Interest Publications Olivia Monjo

1. What do you consider the single most important achievement your magazine has accomplished in today’s marketplace?

Ty Pennington At Home captures the essence of Ty Pennington, the charismatic host of ABC-TV’s popular show Extreme Makeover: Home Edition, and offers readers Ty’s realistic and doable solutions to the many and varied decorating and remodeling challenges that today’s homeowners face. Filled with Ty’s expert advice on topics ranging from creating more space and using color like a pro to recycling flea-market finds and organizing rooms, this upbeat, positive magazine is a must-have tool that helps readers achieve their decorating and remodeling goals.

2. Looking back, what was the most important hurdle you were able to overcome?

Creating a new remodeling and decorating magazine that would stay true to the already popular Ty Pennington brand and be successful with readers and advertisers.

3.What was the biggest pleasant surprise?

That Ty Pennington, while a celebrity in his own right, is a talented, creative, down-to-earth person who’s fun to work with!
 
4.What is the biggest challenge you are facing today?

Keeping up with Ty’s insanely busy schedule and his ideas for the magazine!
 
5. Imagine you have a magic wand, and you can strike the magazine and make it a human being. Describe that human being.
 
Ty Pennington—Creative, easygoing, funny, serious, a problem-solver, smart, resourceful, inspiring!
 
6. The number of new magazine launches has been on a steady increase. What advice do you offer to someone wanting to start a new magazine?
 
Start with a great idea. Do your research to find out if there is a viable niche for your idea. If there is, persevere.
 
7. Finish this sentence: In 2011, your magazine will be...

A runaway success and just a part of a multiplatform Ty Pennington brand.