What's Hot What's New
The good, the bad and the ugly. You'll find them all here.
Each week you'll get my take on the intriguing, and sometimes
peculiar, titles to recently hit the newsstand.
Cover Price: $3.99
With a title like Kiwi you would expect something
fresh and new to sink your teeth into. Although the
idea for a magazine dedicated to the health and well
being of children is admirable, what are the chances
that a magazine featuring yoga exercise for kids will
really catch on? Feng Shui for children's bedrooms and
counting the amount of Omega-3 vitamin intake for kids
are things that most consumers could care less about.
What 10 year-old girls care about her bedrooms feng
shui, she just cares about her Justin Timberlake poster
on the wall. Kiwi's editor says her goal is to help
streamline the efforts of consumers to maintain a healthy
lifestyle for their families. This is where there is
a problem because most mothers are busy and rely on
convenience. Kiwi is specialized in its approach of
targeting family health, especially kids, but it will
be difficult for them to establish a consistent following.
Good is not good. In this case, it is excellent.
With the goal of providing information in a way not
to insult the reader's intelligence, Good Magazine has
delivered on that promise. With practical and thought
provoking articles, Good is a bright spot among this
year's new magazine releases. The unconventional cover
and design of the magazine is refreshing and adds to
the overall feel. The problem for Good is that I don't
see a long-term future for the magazine. It has a kind
of intellectual nobility about it with articles on "Innovative
projects revitalizing America" and "The attack on the
American family," Good has noble ideas, but I don't
believe that it will garner enough of a readership to
survive. But don't let my bleak outlook for the magazine
scare you off from picking up what may be this year's
hottest release. It would be Good of you to give this
magazine a try.
Jamrock Magazine feels that the time is right for a magazine on the Caribbean. They are targeting the Caribbean people dispersed in the United States with the hope that Americans will catch on to the magazine. With more and more magazines coming out targeting one racial or religious group, the editor and the people at Linkup Media felt it was time to start a publication like Jamrock. But this magazine does not distinguish its look from Hip-Hop magazines that are currently on the market. The articles are basically the same as to what you see in hip-hop magazines with the exception that they are about reggae artist and not rap artist. And although the editor of the magazine claims to be targeting the many Caribbean scattered across the United States, he is clearly going after the hip-hop market. Unless Jamrock can find a way to set itself apart from the other urban style magazines on the market it will find itself out of business very soon.