What's Hot What's New
The good, the bad and the ugly. You'll find them all here.
Each week you'll get my take on the intriguing, and sometimes
peculiar, titles to recently hit the newsstand.
Culture & Travel;
Cover Price: $5.99
Culture & Travel magazine is not intended for the casual traveler. If you thought
that Travel + Leisure or Departures were for high brow travelers, think again. Culture & Travel offers you a high dose of great destinations not based on location but rather
on the culture surrounding them. Articles on China, Ireland and Rome offer the consumer
an opportunity to see these destinations in a completely different way than what they
have seen in any other magazine. Again, this magazine is not for the budget traveler.
To truly enjoy this magazine your interest in culture must exceed your interest in travel.
Culture & Travel could be the magazine that will bring back the arm chair travelers where
they don't have to leave their home to enjoy travel.
Cover Price: $4.99
After a year as a local magazine in Arizona, Post USA magazine goes national. With
its hefty size and feel, Post USA is an impressive magazine at first glance. But beyond
that Post USA falls flat on its mission to provide a glimpse into celebrity life. Once
you get past the cover, the game is over (as the tag line says). In this day where laser
targeting and marketing is king and queen, Post USA offers a hodge-podge of things that
makes it so hard to determine its mission or what it's trying to accomplish. If its goal
is to access celebrity life, they will need to take a number because there are hundreds
of magazines out there trying the same thing. And those magazines do a far better job
of delivering on that mission than Post USA. Maybe Post USA should take a halftime break
and rethink its mission.
Cover Price: $6.99
First came Good magazine and now we have Salvo magazine to add to the list of
socially conscious magazines. Salvo provides a glimpse of hope in a world surrounded
by a combination of glitz and war. Salvo devotes itself to the culture wars taking
place in this country. It provides a great debate vehicle for people who give a damn.
Articles like "Left-wing dominance of Academia" and "The Reinvention of Assisted
Suicide" are sure to spark conversations about which direction this country should
take as it approaches the cultural fork in the road that will affect the very way
we live our lives. Salvo is well designed and written, but my fear is that Salvo is the proverbial needle in the haystack. I just hope that people will be able to