What's Hot What's New
The good, the bad and the ugly. You'll find them all here.
Each week you'll get my take on the intriguing, and sometimes
peculiar, titles to recently hit the newsstand.
American Art Collector
Cover Price: $6.95
The American artist and the collectors of their work
have found their new best friend, in the form of American
Art Collector magazine. For a change, the "living"
artist takes precedence over the deceased, as American
Art Collector focuses on the mainstream painters
of today. In addition to showing popular present-day
artists, the magazine previews upcoming shows from coast
to coast, allowing collectors everywhere a sneak peek
at prospective purchases. The pages of American
Art Collector are filled with quick, informative
artist profiles, tailored specifically toward the collector.
In addition to biographical information, each profile
features the "investment index" - a quick history of
how the artist's works have increased in value, complete
with line graphs and price ranges.
Everyday with Rachael Ray
Cover Price: $3.99
Jumping straight from the TV screen and onto the pages
of her own magazine, the Food Network's Rachel Ray brings
the reader a purely "can-do" publication. No matter
your budget or culinary abilities, Ray believes anyone
can enjoy good food and fine living, turning "everyday"
into more than just another day. From 30-minute meals
to profiles of appetizing travel destinations, Everyday
celebrates food as not just a necessity, but also a
social experience. The publication maintains a consistent
and fun feel throughout, providing easy-to-understand
recipes and food profiles. Ray has certainly left her
stamp on this publication, as her name and likeness
can be found everywhere you turn.
Cover Price: $3.99
The number of women having babies beyond 35 is the
largest it's been in the last 30 years, creating a unique
demographic of mature mothers especially curious about
the care of their child and their own body as well.
Say hello to Plum, the first magazine to speak
to such an audience. Plum covers all the usual
issues relating to pregnancy, but is catered to women
35 and older, putting an older spin on this life-producing
experience. In partnership with the American College
of Obstetricians and Gynecologists, Plum provides
expert advice on prenatal testing, exercise, the proper
nutrition, the impending delivery, care for your newborn
and even how one should reveal the news to their employer.
Visually, Plum is an impressive package, consistent
throughout in design and use of vivid images, matching
the more mature attitudes and tendencies of its audience.
With Plum, being pregnant isn't about pink
balloons and colorful cribs, just the beautiful reality
and responsibility of bringing a new life into the world.
USA Today Now
Cover Price: $4.95
Personal technology no longer means a telephone and
a home computer. Wireless internet, cell phones, mp3
players, blackberries, sidekicks and a plethora of other
gadgets make up the juggernaut that is the personal
technology industry. USA Today captures the
ever-changing world of this consumer paradise in Now
- Personal Technology. Packed with the latest news
on gadgets and tech issues, Now cuts through
the tech jargon and reviews products in an easy-to-digest,
consumer-friendly manner, helping readers learn how
to "choose & use the best electronics." I just wish
it was printed with the same quality the newspaper is.
It can definitely use better paper and printing
to keep with the mother ship standards.