What's Hot What's New
The good, the bad and the ugly. You'll find them all here.
Each week you'll get my take on the intriguing, and sometimes
peculiar, titles to recently hit the newsstand.
Cover Price: $5.95
Equine Wellness is a health magazine for horse owners featuring the latest in information for horse health.
This is definitely a niche publication, but it remains to be seen if there is a consistent audience base for
this publication to survive. With articles about insulin resistance and cold weather care for horses, this
magazine is aimed at knowledgeable equine readers. But the magazine does a poor job of delivering its
information by slicing apart spreads with awkwardly placed ads. And speaking of ads, there are more ads
in this magazine than information. Whether that was by design or they just ran out of article ideas is not
clear, but what is clear is that though they have developed a niche, they need to do a better job of
delivering their content or this magazine will go riding off into the sunset.
Cover Price: Free with Remedy Magazine Subscription
In a world where everything is becoming more and more specialized, MDminute Magazine has taken that concept to another level. MDminute is published by Medizine, Inc., the
same company that publishes Remedy Magazine. MDminute comes free with a subscription
to Remedy Magazine. MDminute's premiere issue comes in the form of three digest sized
magazines. What makes this magazine stand out is that each issue features detailed,
professional information about a specific medical problem. No longer do potential
consumers have to go to the web and search for information. They can have
information about diabetes or heart health conveniently delivered to their home.
This approach of focusing on one medical problem per issue gives MDminute something rare in today's magazine world, a specialized niche. By taking
this approach with their magazine, MDminute is ensuring that it will last
far longer than a minute.
Pregnancy & Newborn
Cover Price: $5.99
The traditional ideas about pregnant women have evolved over recent years and now
so have the magazines aimed for pregnant women. Pregnancy & Newborn Magazine is a
new magazine for the modern pregnant woman. With articles on fall fashion,
post-pregnancy tummy tucks and shopping, Pregnancy & Newborn is attempting
to capture younger or first time moms. The concept of this magazine goes well
with what is happening in popular culture today where pregnant celebrities are
featured on the covers of every tabloid publication. There is a new attitude toward
pregnancy and this magazine has tailored its content toward capturing the audience
that cares about fashion and lifestyle for expecting women.