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What's Hot What's New

The good, the bad and the ugly. You'll find them all here. Each week you'll get my take on the intriguing, and sometimes peculiar, titles to recently hit the newsstand.

Equine Wellness
Cover Price: $5.95

Equine Wellness is a health magazine for horse owners featuring the latest in information for horse health. This is definitely a niche publication, but it remains to be seen if there is a consistent audience base for this publication to survive. With articles about insulin resistance and cold weather care for horses, this magazine is aimed at knowledgeable equine readers. But the magazine does a poor job of delivering its information by slicing apart spreads with awkwardly placed ads. And speaking of ads, there are more ads in this magazine than information. Whether that was by design or they just ran out of article ideas is not clear, but what is clear is that though they have developed a niche, they need to do a better job of delivering their content or this magazine will go riding off into the sunset.

Cover Price: Free with Remedy Magazine Subscription

In a world where everything is becoming more and more specialized, MDminute Magazine has taken that concept to another level. MDminute is published by Medizine, Inc., the same company that publishes Remedy Magazine. MDminute comes free with a subscription to Remedy Magazine. MDminute's premiere issue comes in the form of three digest sized magazines. What makes this magazine stand out is that each issue features detailed, professional information about a specific medical problem. No longer do potential consumers have to go to the web and search for information. They can have information about diabetes or heart health conveniently delivered to their home. This approach of focusing on one medical problem per issue gives MDminute something rare in today's magazine world, a specialized niche. By taking this approach with their magazine, MDminute is ensuring that it will last far longer than a minute.

Pregnancy & Newborn
Cover Price: $5.99

The traditional ideas about pregnant women have evolved over recent years and now so have the magazines aimed for pregnant women. Pregnancy & Newborn Magazine is a new magazine for the modern pregnant woman. With articles on fall fashion, post-pregnancy tummy tucks and shopping, Pregnancy & Newborn is attempting to capture younger or first time moms. The concept of this magazine goes well with what is happening in popular culture today where pregnant celebrities are featured on the covers of every tabloid publication. There is a new attitude toward pregnancy and this magazine has tailored its content toward capturing the audience that cares about fashion and lifestyle for expecting women.


November 10, 2006


© 2008 Samir Husni, Ph.D. - Mr. Magazine™