What's Hot What's New

The good, the bad and the ugly. You'll find them all here. Each week you'll get my take on the intriguing, and sometimes peculiar, titles to recently hit the newsstand.

Consumer Reports Kitchen Planning & Buying Guide 2008

The Kitchen Planning & Buying Guide 2008 is a special publication from Consumer Reports that test and rates over 350 kitchen products. Everything from ranges, countertops, faucets and ovens are given rigorous, unbiased testing along with surveys of thousands of readers who use those products. Few brands in the marketplace have earned the respect and trust of consumers like Consumer Reports. This magazine is filled with practical, detailed information that potential consumers will find invaluable. Kitchen Planning & Buying Guide 2008 is delivered in the no nonsense style that is the signature of Consumer Reports publications.

Player’s Club

What is the Player’s Club? Well, if you have to ask then obviously you are not a member. The Player’s Club is an upscale monthly magazine dedicated to educating athletes – rookies, veterans and retired – about the challenges they face as professionals. This publication attempts to teach athletes about the unique set of difficulties they will encounter as celebrities. Articles on financial planning, building wealth and protecting their families provide potential consumers with valuable, substantive content that fits their particular situation. Player’s Club has a niche but time will tell if there is enough of a market among athletes to sustain a monthly magazine. But if this magazine is anything like its founder, Lenny Dykstra, it may just beat the odds and have long-term success.


WWE Kids

Leaping off the top rope and onto newsstands is WWE Kids magazine, a bi-monthly publication from the World Wrestling Federation. Yes folks, World Wrestling Entertainment has a kids magazine. The WWE has always marketed their product to a younger audience, including kids, so it is no surprise that they would create a publication targeting their youngest viewers. The WWE has done an excellent job extending their brand into other mediums – internet, action movies – and that trend continues with WWE Kids. WWE Kids combines the puzzles, games and comics using the popular WWE wrestlers kids know and love. 


May 21, 2008


© 2008 Samir Husni, Ph.D. - Mr. Magazine™