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What's Hot What's New
The good, the bad and the ugly. You'll find them all here.
Each week you'll get my take on the intriguing, and sometimes
peculiar, titles to recently hit the newsstand.
Extreme Specialization
For anyone with any doubts about the chances of the magazine industry surviving,
these three titles are indicators that no one can compete with the magazine industry when
it comes to what I call a "mass degree of specialization" where the definition of "mass"
can be limited to 5,000, 10,000 or 100,000.
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Fertility Today
Cover Price: $6.95
www.fertilitytoday.org
First we had Conceive, now we have Fertility Today. I guess everybody
is trying to cash in on the fertility business and turn what used to be
"roll in the hay and you're pregnant" into a multimillion dollar business.
With today's changing work habits and delayed conception, these magazines promote
the new tricks of the trade to help you reach that special stage of parenthood.
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Projects for Fiber Art Lovers
Cover Price: $19.95
What do you get when you combine Rug Hooking and The Quilter Magazine?
You get Projects for Fiber Art Lovers. Don't ask me what it's about--I had to look through
the magazine myself to find out. Readers dedicated to rug hooking and quilting now
have a guide to help them create art using great fiber threads. But this is not a
cheap hobby: if you really want to be into fiber art projects, the cost of love is
$19.95.
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Real Fighter
Cover Price: $4.95
www.realfightermag.com
Any magazine that is going to pinpoint a date such as February 4, 2006
as a day that "will forever be remembered as a milestone in mixed
martial arts history" must really be dedicated to the unique crowd of
folks who live and breathe this Far Eastern discipline. This magazine
is a new twist on the martial arts magazines already available, and a
prime example of a niche reduced to an ultra-specialized crowd. Real
Fighter takes martial arts one step further.
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