What's Hot What's New

The good, the bad and the ugly. You'll find them all here. Each week you'll get my take on the intriguing, and sometimes peculiar, titles to recently hit the newsstand.

Hello everyone, I hope you all had a great Thanksgiving. Since you are feverishly searching the internet for a new diet to lose the weight you gained over Thanksgiving, I thought now would be a good time to give you a new What’s Hot, What New. This week’s edition is an eclectic mix: CSI, Heavy Hitters and Make It Mine.

CSI: The Official Magazine $6.99 www.titanmagazines.com CSI is latest television show to get a magazine, CSI: The Official Magazine is a bi-monthly publication on the number one television show franchise in America. It has become increasingly popular to launch magazines for successful television shows. This magazine is for fans of the CSI shows only and will garner little interest from none fans. CSI: The Official Magazine is filled with character bios and plotlines that fans will love. This magazine has a niche, but that niche is tied into the success of the television shows, once the shows go, so does the magazine

Heavy Hitters $5.99 “Live large. Floss daily.” Those are the words of wisdom provided by the editors of Heavy Hitters, a quarterly magazine attempting to provide a fresh perspective on the automotive industry and lifestyle. Heavy Hitters is what it is, a car magazine with beautiful pictorials of customized, luxury automobiles. This magazine’s content is simple and has a simple niche, eye candy. That’s not to say that there is anything wrong with having a niche centered on visual stimulation. While Heavy Hitters is visually stunning, it does little to separate itself from the many luxury automobile magazines crowding today’s newsstands. It will be interesting to see if this publication can carve out a place in a marketplace that already has many magazines that share the same niche.

Make It Mine $7.95 www.makeitminemag.com With a goal of helping you personalize and embellish your clothes and accessories, Make It Mine, is a quarterly publication for consumers looking to enhance their individual tastes and style. Make It Mine has simple projects, and provides step-by-step instructions and photographs that even novices to sewing and fashion can follow. This publication has a niche, embellishing clothing and accessories, and the content of the magazine stays true to that niche. Make It Mine takes it a step further by sending its readers to the accompanying website to take surveys so that they can tailor the content of future issues. Whether this magazine gains an audience in a busy consumer base that is strapped for time remains to be seen, but Make It Mine has done an excellent job with its content, and content, by the way, is the most important thing.