What's Hot What's New

The good, the bad and the ugly. You'll find them all here. Each week you'll get my take on the intriguing, and sometimes peculiar, titles to recently hit the newsstand.

American Bagger Magazine Cover Price: $4.99 www.americanbaggermag.com V-twin, hawgs, baggers and sweaty mommas, if all of that makes sense to you, then you should pick-up a copy of American Bagger Magazine. This publication claims to be the original American v-twin performance touring and customizing authority and it does a great job of backing up that claim by providing in-depth information on motorcycles that goes a long way in establishing its niche. The articles in American Bagger go into great detail providing step-by-step instructions on engine modifications and customizing, and that is this magazine's niche. American Bagger is not meant for the casual motorcycle riders the content of the magazine is designed for hardcore bikers only, so, weekend warriors need not apply.

Destination Fish Cover Price: $9.95 www.destinationfish.travel Combining the joy of traveling with the thrill of fishing is the goal the editor's of Destination Fish. Carrying a hefty price tag of $9.95, Destination Fish claims to be a travel guide to sport fishing the globe. Sport fishing is quite popular these days with dozens of television shows and magazines dedicated to anglers across the country. But this publication falls short of delivering the kind of content necessary to back up its claim. There are a few articles sprinkled between the enormous number of ads in this magazine and although they provide plenty of eye catching photos, they do not provide solid content. How often do you see double-spaced article throughout a magazine? The editors of Destination Fish are attempting to attract consumers by combining different categories but the magazine's content needs to be developed to survive in a crowded marketplace. If changes are not made Destination Fish could soon find itself gone fishing, permanently.

The Journal of Life Sciences Cover Price: $10.00 www.tjols.com Rarely does a magazine come onto the marketplace with a price of ten dollars that provides readers with content worth such a hefty price. Well, here's the exception, The Journal of Life Sciences is an internationally distributed bi-monthly magazine. It is a joint venture between the California Healthcare Institute and Burrill Life Sciences Media Group, and it is well worth its ten dollar per issue price. The publisher's of this magazine want it to be a forum for the most important topics in business, science, politics and society. They have achieved their goal as this publication provides readers with a high-level overview, debate and analysis that are presently missing in the marketplace. The publisher's are targeting industry leaders and decision makers as potential consumers. The content of the magazine is clearly defined and developed with an incisive and intelligent editorial style that is thoughtfully committed to its niche.