Science Illustrated

Science Illustrated, which is already the largest-circulation magazine in Scandinavia, is making its debut on U.S. newsstands with the hope of garnering similar success and readership.

There are other well-done science magazines on newsstands, but what makes SI different is the way the visuals are used, and the feel the magazine has for a mass audience. It is like Science 101 to the rest of the science magazines, covering topics from paleontology and space exploration to medical breakthroughs.

It will be interesting to see if Science Illustrated can build a similar base with American consumers that it enjoyed in Europe. Only time and more issues will tell.