The Nest

The Nest , from the creators of The Knot , has the goal of being the new source of information for newlyweds. The Knot is the leading wedding website, and by creating a magazine that is geared towards newlyweds, The Nest hopes to capitalize on the success of the The Knot . The Nest , unlike so many magazines is using the web to send consumers to the magazine and not just vice versa.