Consumer Reports has been a trusted name in the world of consumer satisfaction and product testing. And with the launch of ShopSmart they have brought their expertise to the realm of shopping. Carrying a promise of "No hype+No ads+Just great buys!" ShopSmart employs 140 secret shoppers across the country who test everyday consumer products. You'll get practical advice on everything from coffee makers to paint to treadmills, with the aim of letting you decide the best product for you before you get to the store.