Since 1882, Grit has been the little engine that could. Since its inception over 120 years ago this "good news" publication has transformed from a newspaper delivered by paperboys on bicycles to a tabloid size newspaper to its latest embodiment as a perfect-bound glossy. Grit targets "Americans exploring new ways of living in the country as a lifestyle choice." This is a completely different demographic than is targeted by farming or agricultural magazines. Grit's audience may live in the country but the majority of their income does not come from farming or agriculture. Grit deals with the country lifestyle aspect of rural living.