4th Runner Up



Martha Stewart Living Omnimedia continues to extend the Martha Stewart brand name with Blueprint, a bimonthly women's interest and lifestyle magazine. Blueprint's intended audience is the younger (25-40), more sophisticated home enthusiast Blueprint takes the idea of "all things for all people" to the next level. The cover tagline reads "Design Your Life" and its promise is made real in its pages with content about every aspects of a woman's life. The magazine teems with how-to advice on fashion, jewelry, home makeovers, furniture, party planning, medicine, healthful eating, clutter management, camping gear, making polite conversation, and much more.