1st Runner Up



In an ideal world, everyone would work together for a common good. Good magazine is seeking to do just that. Good is a new voice in media, hoping to stimulate intellectual thought and benevolent action in our culture. Good, the brainchild of Ben Goldhirsh (son of the late Inc. and Sail founder Bernie Goldhirsh), puts its money where its words are: 100% of every $20 subscription goes to an organization of the reader's choice. The mission of Good is to stimulate the culture around us by creating dialogue around things that matter. Each issue covers everything from politics and culture to art and design and mobility. Good expects its audience to be a diverse group of people tied together by a shared interest, rather than age, career or background. Here's a magazine that isn't just taking up space but hopes to prevent the further "dumbing down" of America.